Wow, what an amazing week.
Last week, I wrote to you just as we were kicking off Real Estate Spring Break… and now I’m writing you on the other side of it, completely lit up by what we created. We had over 500 people show up thinking they were coming to a real estate conference—and don’t get me wrong, they did.
But what they got was so much more.
We layered in breathwork. Sound baths. Mindset coaching. Actual moments to connect with themselves. We created space for vision and clarity. And as people walked away, I kept hearing the same thing:
“I came for business—but I’m leaving with purpose.”
That’s when it hit me—real estate isn’t just about selling homes.
It’s about transformation.
It’s about helping people live lives they’re proud of.
It’s about creating community, building wealth, and becoming the person who can hold the life they want.
Which brings me to this week…
This week marks the end of our Downline Diaries six-week course, and I wanted to give you a quick recap of the absolute fire that’s been dropped—and invite you to join us for the final call this Thursday.
Here’s a quick look back at what we’ve covered:
Week 1: William Lam
Identity is everything.
Before strategy, before tactics—it starts with who you believe you are. If you don’t think you’re worthy of building it, you won’t.
Week 2: Tina Caul
Start small. Start local. Start fast.
Stop overcomplicating it. Consistency wins. Show up every day like it matters—because it does.
Week 3: Dan Beer
Production comes first.
Create an environment where people can thrive, and they will. Leadership is about creating space for others to rise.
Week 4: Brent Gove
Bring the energy.
You can’t expect people to be fired up if you’re not. Be proud. Be loud. Be clear about what you’re building and why.
Week 5: Kyle Whissel
Invite, invite, invite.
This game is about connection. Who are you inviting to the conversation? To the event? To the table?
And now… Week 6: Mike Schumm.
Mike is not only my personal coach—he’s also the strategist behind some of the biggest billion-dollar real estate teams in the country. And this week, we’re pulling back the curtain on exactly what we’re building to hit 10,000 agents.
We’re talking strategy. Systems. Lucidcharts. Real-time process maps. You can take pieces of it or all of it. Or, if it feels aligned, come partner with us and build something powerful—together.
Lets Keep Building
Spring